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A site's homepage is the first page the user stumbles upon and it gets
most of the search engine's focus. This article will summarize several
important points one should remember when constructing a homepage.

The 'ultimate' goal of a website is to sell - service, product,
incoming contact, a specific reaction - and a homepage must summarize
effectively what the site has to offer. In layman's terms, to
(positively) 'capture' the user. A person, who wasn't able to find
what he was looking for right away, will just skip to the next
website, considering the options the web can provide.

http://www.simplewebdesigning.com/